The e-commerce affiliate marketing blog

Guides and advice to build a profitable affiliate channel: commissions, creatives, affiliate relationships and tracking.

Optimizing Relationships with Affiliates: A Comprehensive Guide for E-Commerce Businesses

Best practices to build strong, productive and lasting relationships with your affiliates: onboarding, communication, creatives, commissions and recognition.

Providing a Variety of Creatives for Your Affiliates: A Comprehensive Guide for E-Commerce Businesses

Banners, text links, videos, social assets and email templates: how to give your affiliates the creatives they need to promote your products and drive sales.

Establishing a Commission Strategy for Your Affiliates: A Comprehensive Guide for E-Commerce Businesses

Revenue share, pay-per-lead, pay-per-click or hybrid: how to design a commission strategy that attracts top affiliates and stays profitable.

What You Need as an E-commerce Website to Succeed in Affiliate Marketing

Responsive design, UX, product content, conversion optimization, tracking and affiliate-friendly features: the essentials your e-commerce site needs.

The Benefits of Affiliate Marketing: A Comprehensive Guide for E-commerce Businesses

Cost-effectiveness, performance-based pay, wider reach, scalability and tracking: the key benefits of affiliate marketing for e-commerce brands.

How Cookie Tracking Has Evolved in Affiliate Marketing: Navigating Innovations and Challenges

From first-party cookies to server-to-server tracking and privacy regulations: how affiliate tracking technology has evolved and what it means for brands.

History of Affiliate Marketing: Tracing the Evolution of a Revolutionary Marketing Channel

From PC Flowers & Gifts in 1989 to AI-driven tools today: the key milestones that shaped affiliate marketing into a multi-billion dollar industry.

Ready to grow your e‑commerce brand?

Hand over the setup, optimization and management of your affiliate channel to a wellness specialist. Free audit, reply within 48 hours.

Get your free audit